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THIS IS HOW WE SOCCER
The United States might not have invented soccer, but they've owned it in a way that's uniquely American with innovation, passion, technology and pure entertainment.
If you’re here, you’re part of a club.
SOCIAL
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"This campaign engages everyone with the sport, from long-time devoted fans to parents cheering for the game’s youngest players."
"The campaign playfully showcases the unique ways people in the U.S. experience soccer, forming diverse fan clubs and inviting everyone to discover with which one they connect."
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